Purpose

At Nirvae, our purpose is simple —
to create clothes that don’t cost the planet.

We believe the things you wear should not just feel good on you,
but should also do good for the world around you.

Built on Thoughtful Choices

Every decision at Nirvae, from the fabric we choose to how your order reaches you, is made with one goal in mind: to reduce harm and add value.

We don’t chase trends. We don’t do excess.
We create essentials that are made to last, without shouting for attention.

Why We Avoid Prints

You’ll notice something, our clothes are clean, free from large prints or flashy graphics.
That’s not a coincidence.

Most printed apparel uses plastisol or synthetic inks, which often contain PVC and other chemicals harmful to both the environment and your skin. These inks release microplastics and toxins during washing and disposal, something we never want to be part of.

Today, many brands rely on DTF (Direct-to-Film) printing, which uses a plastic film to transfer designs onto fabric. While it offers convenience and sharp visuals, each print leaves behind a single-use plastic film that’s discarded after transfer, adding to non-biodegradable waste and contributing to the same cycle of microplastic pollution we’re trying to avoid.

That’s why we completely avoid prints, even on our neck labels.
Our branding is minimal, non-toxic, and respectful — both to you and to nature.

Packaging That Gives Back to the Earth

Every Nirvae order comes in 100% compostable, eco-friendly packaging — no plastic, no mixed materials, no waste that lingers for centuries.

We ship all orders in sturdy box packaging that is fully recyclable, designed to protect your product without adding harm to the planet.

Because sustainability doesn’t stop at the product, it extends to every touchpoint of your experience.

Giving Back with Every Order

Starting this December, we’re adding another layer to our purpose.
For every order you place, ₹10 will go towards a larger cause — one that gives back more than we take.

At the end of every month, we’ll donate the collected amount to a trusted NGO, supporting initiatives like:

• Tree plantation and reforestation,
• Child education programs, or
• Community-driven sustainability projects.

Our goal is to make sure that every Nirvae purchase balances its footprint by giving something back to the world it came from.

The Bigger Picture

We know we’re not perfect and we’re not trying to be.
But we are trying to be better every day.

Better fabrics.
Better processes.
Better impact.

We want to prove that comfort and consciousness can coexist.
That minimalism can be powerful.
And that what you wear can reflect more than just your style — it can reflect your values.

Nirvae is not just a brand.
It’s a reminder — that simplicity can still have purpose, and purpose can still be beautiful.